Scenario B.5: Mass Customization – Unique Solutions

One product for one person. A solution for every personal need.

Scenarios of Sustainability for Design

Nobody knows... the troubles we've seen...

If you could make the perfect digital camera. Would you need a new one? If you played an active role in the design and creation of your winter coat, would it last more than one season? If the couch was uniquely and individually yours, would it make the trip to your new home intact, rather than left by the side of the road in anticipation for something “new” from IKEA?

Mass customization and personal fabrication is becoming a thing of the present. It is being written about aggressively in WIRED magazine and is a very real movement. Design is becoming more democratic, the tools available to more people and the process of turning idea from concept to reality is being fuelled by emerging entrepreneurial models and micro-financing.

"The Oona is a simple, versatile smart phone stand that can do as much in the physical world as your phone can do in the virtual." Just what we need...

Does this mean we will have better stuff that will last longer, meet more individual needs, and slow down cycles of consumption?

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