Strategic Design – Good Quote

I love the quote below from Yves Behar, as it summarizes my whole conversation about what is required to create real change. When asked about what car companies needed to do in order to break free from their design stagnation he said:

“They need original design briefs and 21st-century business models.”

Note: he did not call for “improved design process”, or a specific tool like “life cycle analysis” or “biomimicry”. He asked for better briefs, and the freedom within business to challenge existing models that create revenue streams. In essence;

Better questions, and new value models.

Not bad…


Scenario B: Endless Upgrades – The Iterative Solution

Scenarios of Sustainability within design.

What if our products never became waste?

Infinitely upgradable, endless lifecycle, constant innovation growth and evolution. Closed loops of technology cycles that are broken down, and remade into the latest generation of must have features.

Yves Behar's hackable car... cute?

What would your cell phone look like if it was infinitely upgradable?

If the high energy, high toxicity components, namely the electronic core, was re-usable and upgradable, then this could be an interesting step forward. But perhaps the scale of product is too small for realistic exploration.

Do you want to hack your car?

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