Flying Penguins and Mechanical Jellyfish to Change the World

image captured from the sublime you tube video - click on the image to enjoy the movie

These mesmerizing movies of flying silver penguins, floating jellyfish and metal telescopic arms are sublime and alarming. They are engineered science fiction as real, tangible, tested, explorations directly mimicking nature to learn new engineering and mechanical principles.

And did I say they were sublime? They are extraordinary. Here are the jellyfish:

Let me give you an overview and then dive into some of the ideas that are emerging from these discoveries.

Festo and the Bionic Learning Group

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Does Biomimicry as a Tool = Sustainability?

Recently I have begun to learn the difference between vision, strategy and tactic. These are not new concepts for me, personally, but until now I had never understood why the specifics necessarily mattered. To help explain this let me summarize these concepts as best I can.

Strategy = What. Tactic = How. Vision = Why.

(Note: enormous thanks to Alex Manu, and apologies for enormous over simplification).

What problem needs to be solved? What need must be met? What opportunity must be taken? These are questions of strategy, that guide the success of an individual, organization or business. The tactical challenge is to resolve those problems, meet the needs, or seize the opportunities. The vision is the driving force behind why anyone would commit to undertaking those challenges.

This has become important to me recently as I realized I was focusing on a tactical tool, while overlooking any strategic vision. If it sounds as though I am speaking in riddles, then you get a small glimpse into the circling chaos inside my mind as these ideas collide painfully together. Let me explain.

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