Last week I had an “ah-ha” moment around questions of teaching and consulting biomimicry. It became apparent through conversations with architects, project managers and design students that there are two different “audiences” or “practitioners” of biomimicry (or innovation in general), and consequently two different ways of approaching them.
Explorers – Biomimicry as journey
Explorers are people who don’t care where they end up, and are passionate enough to dive in the deep end without seeing what’s below the surface. They are hungry for process and enjoy the experience of growing, learning and evolving. These maybe companies looking for transformative change, or individuals looking for personal growth.
The experiences explorers are looking for challenge them conceptually and personally. These are often candidates for biomimicry fanaticism, i.e. whole hearted true faith in biomimicry as a solution to every human challenge.